Free Revenue Leak Audit

About your business

A few quick basics to calibrate the scoring.

What kind of business?

Years in business?

Less than 2 2–5 6–15 16+

Lead volume + economics

Drives the dollar math on the back end.

What % comes from inbound channels? Inbound = they came to you (Google, your site, referrals reaching out, repeat customers calling). Outbound = you generated it (door-knocking, cold outreach, paid lists).

50% inbound

Average revenue from a closed job? Total job value at completion, not the deposit. Average revenue from a closed matter or retainer? Total fees, not the engagement deposit.

$

Reaching the lead

First contact is where most of the leak hides — usually invisibly.

What % of inbound calls do you answer live during business hours?

0–25% (most go to voicemail) 26–50% 51–75% 76–100% (we almost always answer)

What share of your inbound calls come in outside business hours? Evenings, weekends, holidays — calls that land when you're not staffed.

Less than 10% 10–25% 25–50% More than 50%

When someone fills out a form on your site, how fast does the first response go out? When someone submits a "contact us" form, how fast does the first response go out?

More than 24 hours / sometimes never 1–24 hours 5 min – 1 hour Under 5 minutes

More than 24 hours / sometimes never 1–24 hours 1–4 hours Under 1 hour

Booking + show rate

The conversion from "we talked" to "the visit actually happened."

Of every 10 leads you reach (talked to or replied to), how many end up with a scheduled inspection or estimate? Of every 10 prospects you reach, how many end up with a scheduled intake or consultation?

1–2 out of 10 3–4 out of 10 5–6 out of 10 7+ out of 10

Of every 10 booked appointments, how many actually happen (customer is there, you complete the visit)? Of every 10 booked consultations, how many actually happen (prospect shows up, you complete the intake)?

1–4 out of 10 5–6 out of 10 7–8 out of 10 9–10 out of 10

Followup + tools

Two short ones — followup discipline and what's plugged in today.

When a lead goes silent (didn't book, didn't respond), what happens?

Nothing — we move on One more attempt within a day 2–3 attempts spread over a week Structured cadence (5+ touches over 2+ weeks)

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Find every leak in your inbound funnel